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YouTube launches Music AI Incubator with artists

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YouTube launches Music AI Incubator with artists

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Google and YouTube has announced the launch of Music AI Incubator with artists, songwriters, and producers, and the Universal Music Group, the plan is to collaborate with the music industry with AI.

YouTube CEO, Neal Mohan, shared the platform’s AI music principles and his vision for how the framework will enhance creative expression while also protecting artists on the platform. The principles include:
 

  • Principle #1: AI is here, and we will embrace it responsibly together with our music partners. As generative AI unlocks ambitious new forms of creativity, YouTube and our partners across the music industry agree to build on our long collaborative history and responsibly embrace this rapidly advancing field.  Our goal is to partner with the music industry to empower creativity in a way that enhances our joint pursuit of responsible innovation. 
     
  • Principle #2: AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate. We’re continuing our strong track record of protecting the creative work of artists on YouTube. We’ve made massive investments over the years in the systems that help balance the interests of copyright holders with those of the creative community on YouTube. 

 

  • Principle #3: We’ve built an industry-leading trust and safety organization and content policies. We will scale those to meet the challenges of AI. We spent years investing in the policies and trust and safety teams that help protect the YouTube community, and we’re also applying these safeguards to AI-generated content. Generative AI systems may amplify current challenges like trademark and copyright abuse, misinformation, spam, and more. But AI can also be used to identify this sort of content, and we’ll continue to invest in the AI-powered technology that helps us protect our community of viewers, creators, artists and songwriters–from Content ID to policies and detection and enforcement systems that keep our platform safe behind the scenes. And we commit to scaling this work even further. 

You can find out more details about the partnership between the Music AI Incubator and the artists, producers and songwriters from the Universal Music Group over at Google’s website at the link below.

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Source Google

Image Credit: Souvik Banerjee

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