Imax has inked a deal with EVO Entertainment for eight new theaters, the latest of many new deals announced at CinemaCon this week.
The deal with the Austin exhibitor will see Imax bring seven new theaters to the Texas market and another in Florida with laser projection systems. The new locations, which include giant movie screens in Houston and Austin, are expected to open in the third quarter of 2023.
Imax announced Tuesday that it has signed a deal with local exhibitor Cinemex for six new systems in Mexico and three systems in Florida with the company's US subsidiary, CMX Cinemas. On Monday, Imax announced deals with Thai exhibitor Cineplexx and Galaxy Cinemas in Vietnam, in addition to previously announced multi-screen deals with cinema chain partners in Japan, Indonesia and France.
“EVO brings new energy to the exhibition landscape in Texas and beyond, and we are thrilled to be in business with such a visionary and innovative partner committed to delivering world-class entertainment experiences to audiences,” said Richard Gelfond, CEO of Imax. . declaration.
Launched in 2014, EVO Entertainment Group and upcoming Imax exhibitor venues include EVO Entertainment Kyle, EVO Entertainment Peninsula Town Center, EVO Entertainment Hutto which is scheduled to open in 2024, EVO Cinemas Creekside, EVO Cinemas Belterra, ShowBiz Lake Cinemass includes ShowBiz Cinemass C Baytown and ShowBiz in Baytown. Waxahachie cinema.
The latest deals unveiled at CinemaCon bring the company's purchases of new or upgraded Imax systems worldwide to 62 this year, more than all film purchases in 2022.
Imax saw similar growth in theatrical sales and installations in the two years following the release of director James Cameron's original Avatar in 2009, and it expects similar growth in underpenetrated global theater markets, including Europe. 2023 and after its sequel Avatar: The Last Airbender debuted at the worldwide box office.